How to Write Great Business Emails

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When you have your own business, email contact is necessary to keep up with your clientele. Whether you’re promoting a specific event, or sending out a monthly newsletter, your emails are just as important as your face-to-face contact with clients. In order to make sure your customers are not only opening your emails, but responding well to them, check out these tips on how to write great emails for your business.

Make sure you have a professional business email address. The end of your email address should have your business name on it. Whoishostingthis.com has a great infographic on how to choose the best domain name for your business.
Write compelling subject lines. MailChimp did a study on open rates of over 200 million emails. What they found was that the more promotional a subject line was, the less likely it was the email would be opened. Instead, it was the emails with informational subject lines that were consistently opened. Make sure your subject line actually describes what your email is about.
Get to the point. Every email needs to have a call to action. Your customers are just as busy as you are, so they aren’t going to read something just for the fun of it. Make sure that your email has a central point, whether it’s a newsletter or an announcement, and stick to that point throughout the message.
Appeal to emotions. In order to give your emails a better chance for success, they need to relate to the customers you’re sending them to. Personalize the emails, ask questions, and use humor to relate to your customers.
Keep it short and sweet. Most people read their emails on the go. If your email is too long, your customers won’t want to read it. Instead, make sure your email can be easily and quickly read on a mobile device.